https://nova.newcastle.edu.au/vital/access/ /manager/Index ${session.getAttribute("locale")} 5 Getting the green light: community engagement for renewable energies and low-carbon emission technologies in Australia https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:38544 Wed 13 Mar 2024 13:47:10 AEDT ]]> The strategic construction of intended meaning in Australian public relations campaigns through the use of key messaging and positioning techniques https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:7594 Wed 11 Apr 2018 15:01:28 AEST ]]> The construction of intended meanings: furthering understanding of the purpose of public relations https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:4640 Wed 11 Apr 2018 14:57:58 AEST ]]> Time to bridge the gaps: issues with current social media research in public relations https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:15466 Wed 11 Apr 2018 13:06:54 AEST ]]> Why are PR agencies blogging?: an exploratory study of the blogging practices of public relations agencies https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:11627 Wed 11 Apr 2018 11:42:06 AEST ]]> Not everyone's aboard the online public relations train: the use (and non-use) of social media by public relations practitioners https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:15475 Wed 11 Apr 2018 11:14:23 AEST ]]> Power, legitimacy and political positioning: a case study evaluating James’ Public Relations Positioning Framework https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:29251 Wed 11 Apr 2018 10:35:01 AEST ]]> Trialling PR2.0: an exploratory study of the non-capital city practitioner's social media use https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:15468 Wed 11 Apr 2018 09:21:03 AEST ]]> Empowering future practitioners: a curriculum approach to enhance 'response able' communication about mental health issues https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:25763 Tue 24 Aug 2021 14:40:51 AEST ]]> An analysis of the strengths and weaknesses of applying James' (2014) framework for intentional positioning in public relations https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:36841 Thu 09 Jul 2020 10:55:42 AEST ]]> Power and the passion: a positioning analysis of the electricity privatisation debate in the 2015 NSW state election https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:26992 Sat 29 Jul 2023 12:26:25 AEST ]]> Getting to the heart of public relations: the concept of strategic intent https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:7710 Sat 24 Mar 2018 10:47:56 AEDT ]]> A review of the impact of new media on public relations: challenges for terrain, practice and education https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:4761 Sat 24 Mar 2018 10:13:20 AEDT ]]> Strategies to proactively manage activity https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:8657 Sat 24 Mar 2018 08:41:25 AEDT ]]> Positioning theory and strategic communication: a new approach to public relations research and practice https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:14238 Sat 24 Mar 2018 08:22:01 AEDT ]]> The use of intentional positioning techniques in government agencies' communication campaigns https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:10059 Sat 24 Mar 2018 08:07:22 AEDT ]]> The Social Mood Reader - mapping citizen engagement in public relations using the semantic web and supercomputing https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:20785 Sat 24 Mar 2018 08:06:02 AEDT ]]> A provisional conceptual framework for intentional positioning in public relations https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:18155 Sat 24 Mar 2018 08:04:41 AEDT ]]> Positioning theory and strategic communication: a new approach to public relations research and practice https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:17492 Sat 24 Mar 2018 08:04:08 AEDT ]]> Autoethnography: the story of applying a conceptual framework for intentional positioning to public relations practice https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:20506 Sat 24 Mar 2018 07:59:03 AEDT ]]> Talking back: reflecting on feminism, public relations and research https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:28412 Sat 24 Mar 2018 07:35:59 AEDT ]]> Situating a new voice in public relations: the application of positioning theory to research and practice https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:27189 Sat 24 Mar 2018 07:31:40 AEDT ]]> Positioning a price on carbon: applying a proposed hybrid method of positioning discourse analysis for public relations https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:28355 Sat 24 Mar 2018 07:25:11 AEDT ]]> The HPV school vaccination program: a discourse analysis of information provided to parents https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:23614 Sat 24 Mar 2018 07:13:28 AEDT ]]> Positioning PR: an analysis of the representation of public relations in Australian political speeches https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:23081 Sat 24 Mar 2018 07:12:34 AEDT ]]>